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My name is Mariano Ochoa, and I’ve been working in the ABA field for over ten years. In that time, I’ve worn many hats—Behavior Technician, team lead, parent trainer, supporter, problem-solver, and lifelong learner. One thing has stayed constant throughout the journey: I’ve always wished there were more simple, accessible materials and clear explanations available…
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One of the Most Underrated Tools We Have If there’s one tool I think every ABA therapist and parent should keep in their pocket, it’s a simple timer. Nothing fancy. No giant visual board required. Just a timer on your phone, a kitchen timer, a sand timer, or whatever you have around. Timers are one…
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If you’ve been in ABA for more than five minutes, you’ve probably heard someone talk about priming. And if you’re anything like I was when I started, you probably thought, “Yeah, okay… but does giving a warning really make that much of a difference?” Spoiler:Yes. It really does. After 10+ years in the field, I…
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Some ABA strategies sound complicated, but the Premack Principle is not one of them. It’s basically the behavioral version of, “Do the boring thing now, so you can do the fun thing after.” Simple, right?But also incredibly effective. After 10+ years in ABA, I can tell you—when a child is struggling to do something non-preferred,…
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One of the biggest secrets in ABA — and honestly one of my favorite things to tell parents — is this: You’re already doing ABA. Even if you’ve never heard the terms. Seriously.ABA strategies didn’t appear out of thin air. They were built based on real human behavior — and parents have been using them…




